Restoration involves individuals’ physical, psychological and social resources, diminished by meeting demands of everyday life. Psychological restoration can be provided by specific environments, in particular by natural environments. Research reports a restorative effect of nature on human beings, specifically in terms of the psychological recovery from attention fatigue and restored mental resources previously spent in activities that require attention. Two field studies in two Italian primary schools tested the hypothesized positive effect of recess-time spent in a natural (vs. built) environment (...) on pupils’ cognitive performance and their perceived restorativeness, using standardized tests. In Study 1, children’s psychological restoration was assessed measuring sustained and selective attention, working memory, and impulse’ control, before and after morning recess-time. Team standardized play-time was conducted in a natural (vs. built) environment, measuring perceived restorativeness after each recess-time. Results showed a greater increase in sustained and selective attention, concentration, and perceived restorativeness from pre-test to post-test after the Natural Environment condition. In Study 2 the positive effect of free-play recess-time in a natural (vs. built) environment was assessed during the afternoon school-time on sustained and selective attention and perceived restorativeness. Results showed an increase of sustained and selective attention after the Natural Environment condition (vs. Built) and a decrease after the built environment break. Higher scores in perceived restorativeness were registered after the Natural (vs. Built) Environment condition. Team standardized and individual free-play recess in a natural environment (vs. built) support pupils’ attention restoration during both morning and afternoon school-time, as well as their perceived restorativeness of recess environment. Theoretical and practical implications are discussed in terms of nature’s role both for school ground design or re-design, and for school’s activities organization. (shrink)

Italian Sounding—i. e., the Italian appearance of a product or service brand irrespective of its country of origin—represents a global market phenomenon affecting a wide range of economic sectors, particularly the agro-food sector. Although its economic impact has been repeatedly stressed from different points of view, systematic scientific knowledge regarding its social–psychological bases is lacking. Three studies carried out in three different countries address this literature gap. Different consumer groups are targeted regarding major product categories pre-selected categories, which are the (...) major Italian food goods within the specific country according to piloting. In each study, the main independent variable has been manipulated by presenting real product images, whose “Italianness” degree is effectively manipulated by the main study variable across three or four levels. Main hypotheses are tested via a survey with the specific product images administered to samples in Italy, China, and the USA. Across the three studies, results show that Made in Italy products, compared to the other ones, are advantaged in terms of the main dependent variables: reputation profile, general reputation, attitude, and willingness to pay. Moreover, Italian Sounding products are endowed with corresponding significant advantages when compared to the Generic Foreign by non-Italian samples. Results reveal the specific social–psychological profile of Italian Sounding products in terms of either weaknesses or strengths when compared to both Made in Italy products and Generic Foreign ones, differently in the eyes of Italian and non-Italian consumers across different countries. Finally, consistently across the three studies, the extent to which a food product is perceived to be Italian increases consumers' WTP for that product, and this effect is consistently mediated by the product's reputation. (shrink)

Given the food challenges that society is facing, we draw upon recent developments in the study of how food reputation affects food preferences and food choices, providing here a starting standard point for measuring every aspect of food reputation in different cultural contexts across the world. Specifically, while previous attempts focused either on specific aspects of food or on measures of food features validated in one language only, the present research validates the Food Reputation Map (FRM) in Italian, English and (...) Chinese over 2250 participants worldwide. Here we successfully measure food reputation across twenty-three specific indicators, further grouped into six synthetic indicators of food reputation. Critically, results show that: a) the specific measurement tool of food reputation can vary across cultural contexts, and that b) people’s reputation of food products or categories changes significantly across different cultural contexts. Therefore, in order to understand people’s food preferences and consumption, it is important to take into account the repertoire of cultural differences that underlies the contexts of analysis: the three context-specific versions of the FRM presented here effectively deal with this issue and provide reliable context-specific insights on stakeholders’ interests, perspectives, attitudes and behaviors related to food perceptions, assessment and consumption, which can be effectively leveraged to foster food sustainability. (shrink)